The 2018 World Cup will be a unique test of soccer's appeal in the United States.
Will Americans still watch if their national team isn't there? Fox certainly is hoping so.
The U.S. failed to qualify for next year's World Cup in Russia when it lost at Trinidad and Tobago last month, and the effects of that defeat may be felt for quite some time. The team, and indeed the whole U.S. Soccer Federation, faces a period of soul searching — but broadcasters, sponsors and tournament organizers also could feel the impact of the Americans' absence.