Ernesto Espinoza, age 43, is handsome, easy going, and possesses a quick sense of humor. He enjoys talking to other Latinos about all the issues that are important to them- their jobs, their families, the local police and school systems.
Originally from Mexico City, Espinoza moved to California 15 years ago, then settled in Bluffton, South Carolina in 2005. He spent most of his professional career working in construction but discovered his life's calling several years ago when he was hired as a professional disc jockey by Radio-Sol AM-1430, a popular Bluffton Hispanic radio station.
“I like radio because it gives me a chance to share my personality and make a direct connection to the people who are listening to me,” he said. “With radio, I can help the community by sharing information. Radio has an immediate impact that you find with no other media.”
When Radio-Sol changed ownership two years ago, Espinoza lost his job but he didn't lose the desire to host his own radio show. And thanks to the innovations afforded by modern technology and the internet, today he is back on the air as the host of a live daily internet radio show.
Earlier this year, Espinoza partnered with Telemundo representative and media consultant, Lisandro Acosta, to create his own broadcast studio in a local Bluffton Business Park. Outfitting the space with professional mixing boards, microphones, computers, and monitors, the men created a new internet radio program and podcast called “Silvestre Sin Fronteras”.
“The name is a play on words based on the popularity of a famous Latino DJ known as Piolin or Tweety Bird,” Acosta said. “Warner Brothers has a famous cartoon cat named Sylvester who is always chasing Tweety Bird so we decided to have Ernesto play the role of Sylvester on our show.”
Since its inception a few months ago, “Silvestre Sin Fronteras” has built an ever-growing fan base and currently averages around 300 loyal listeners each afternoon. He also offers local businesses affordable advertising rates.
“I have a different theme for each weekday show,” Espinoza said. “On Mondays, I concentrate on futbol and sports talk. Tuesday's theme is Hispanic pride. On Wednesdays, I discuss goal-setting with local Hispanic entrepreneur, Lissette Dominguez. On Thursdays, we discuss local community problems. And Fridays are usually open for any topic a listener wants to discuss.”
Listener feedback is an important part of Espinoza's program.
“Communication is a two-way street and I always invite callers to discuss any problems they are facing in life,” he said. “I helped a young couple solve a big problem they were having with their relationship, and guess what? They decided to name their new baby “Ernesto”. I was very flattered!”
Like many Mexican nationals who have relocated to the U.S., Espinoza maintains a vital interest in Mexican politics.
“Most of us still have family members living in Mexico,” he said. “ So it's only natural that we keep up with the corruption and scandals that still plague our home country.”
Espinoza also uses his radio program as a voice to advise and warn local residents of problems they should be aware of.
“When a listener calls us with news of a roadblock or traffic accidents we share that information instantly with our listeners,” he said.
In addition to live broadcasts, “Silvestre Sin Fronteras” is also archived and previous broadcasts are available for downloading. Listeners can access these shows by downloading a free app from www.spreaker.com
To begin listening today, please visit Espinoza's Facebook page at silvestresinfronteras and click on the photo of the cat chasing the bird. This link will activate the connection with Spreaker. Listeners are also invited to call 843-779-5676 to speak to Espinoza during his live show which is broadcast Monday through Friday, from 4:30 p.m to 6:30 p.m.